References to specific brands, websites, or URLs within AI-generated responses. Citations include both mentions (brand name mentioned) and source citations (URL referenced with attribution).

Google's AI-generated summaries that appear at the top of search results. Previously called 'SGE' (Search Generative Experience), AI Overviews synthesise information from multiple sources.

The frequency and prominence with which a brand appears in AI-generated responses across platforms. High AI visibility means your brand is consistently mentioned when relevant questions are asked.

Factors that indicate content credibility to AI platforms, including author expertise, source citations, domain authority, and structured data implementation.

Instances where an AI platform includes your brand name in its response, regardless of whether a URL is cited. Brand mentions indicate awareness but may not include source attribution.

OpenAI's conversational AI platform powered by GPT-4. ChatGPT answers questions conversationally and cites sources when using web browsing mode. The most widely-used AI assistant globally.

Comparing your citation frequency and URL citations against competitors to identify performance gaps and opportunities.

How often your URLs are cited (not just mentioned) by AI platforms. Citation frequency is a quality metric beyond simple brand mentions.

The specific webpage URL that an AI platform references when citing your brand. Citation URLs receive higher authority as AI platforms explicitly endorse them as sources.

Anthropic's AI assistant known for detailed, nuanced responses. Claude provides citations and references when answering questions, particularly for factual or technical queries.

Search terms where competitors are cited by AI platforms but your brand is not. Identifying competitive gaps reveals optimisation priorities.

Analysis of how competitors perform in AI search compared to your brand. Includes tracking competitor mentions, citations, positioning, and schema implementation.

The frequency with which your brand appears in AI responses for tracked search terms. Similar to mention rate but can be measured per platform or per term category.

Experience, Expertise, Authoritativeness, and Trustworthiness. Google's content quality framework that AI platforms also use to evaluate source credibility.

How AI platforms identify and understand your brand as a distinct entity. Consistent brand mentions, Wikipedia presence, and knowledge graph entries improve entity recognition.

Systematic identification of areas where competitors outperform your brand in AI visibility. Gap analysis prioritises optimisation efforts.

The practice of optimising content to appear in AI-generated search responses. GEO ensures brands get cited when users ask AI platforms like ChatGPT, Claude, Gemini, and Perplexity for recommendations.

Google's multimodal AI platform integrated into search and other Google services. Gemini provides AI-generated responses with citations from Google's search index.

JavaScript Object Notation for Linked Data. The recommended format for implementing schema markup. JSON-LD is placed in a script tag and is the easiest structured data format for AI to parse.

The percentage of queries where your brand appears in AI responses. Calculated as (number of mentions ÷ total queries) × 100.

An AI-powered search engine that provides direct answers with inline citations. Perplexity emphasises source transparency, showing exactly which URLs inform each part of its response.

The number of AI platforms where your brand appears for a given query. Higher platform coverage indicates broader AI visibility.

Understanding how AI platforms describe your brand relative to competitors. Reveals your perceived market position and differentiation.

Structured data code added to websites that helps AI platforms understand content context. Schema markup significantly increases the likelihood of being cited by AI systems.

The emotional tone (positive, neutral, negative) of how AI platforms describe your brand. Sentiment analysis helps understand brand positioning in AI responses.

Your brand's proportion of total mentions compared to competitors in AI responses. A key competitive intelligence metric showing market dominance.

How easily AI platforms can extract and quote specific pieces of your content. High snippability means content is structured in clear, self-contained segments.

Organised information formatted in a way that AI platforms and search engines can easily parse. Includes schema markup, JSON-LD, and other standardised formats.